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How it all began?

It’s the Summer of 2003, Robert Chatwani and Priya Haji, two San Francisco Bay Area-based thirty-somethings, perfect strangers at the time, and future proud founders of WorldofGood.com, are walking similar paths at two different open-air markets—just miles away from one another in Western India. Each is striking up conversations with the local artisans, and each is hearing the same story over and over: We need more shoppers like you; greater access to markets. We would be able to create so much more opportunity for ourselves, our families, our communities, if we just had more people buying.

And the entrepreneurial wheels in both of their heads began to turn. They both knew there had to be a way to link these talented artisans—and thousands more like them—with the millions of shoppers back home that buy $55 billion worth of mass-produced, factory- and sweatshop-made stuff every year.

Robert, a young rising executive at eBay, took his idea straight to the top of the food chain, securing the support of founder Pierre Omidyar, then-CEO Meg Whitman, and other key players in the company’s innovative, forward-thinking leadership team.

Priya, a seasoned entrepreneur with two social enterprises under her belt, convinced a couple of her newly minted MBA buddies to quit their jobs to start their own company, a fair trade wholesale business they called World of Good, Inc.

Now, six years later, those same artisans from those same open air markets in Western India—as well as thousands like them from all over the world—can sell their wares to millions of shoppers on WorldofGood.com